As businesses and marketers search for the perfect way to use the resource that is the outreach blogger, they seem to be moving further away from the human touch; but is this a wise choice? Is it possible to focus on the software dynamic, at the cost of dehumanizing the process altogether? Let’s look at what outreach software contributes compared to the human.
There is no doubt that the data and access that outreach software gives is more efficient than any human being could be. The man (or woman) hours that would need to be invested would be huge, and the cost to a business trying to operate in this way would be astronomical. Outreach software is, quite simply, brilliant at what it does, and having access to a massive database of potential bloggers can only help a business find the right choice. Not only does outreach software give you this access, it will allow you to add your own bloggers and even integrate them into your contacts lists automatically. However, it is the search facilities that are the greatest asset for any user. Being able to search for a blogger by topic, demographic, or social media use, helps pinpoint the blogger you want at that moment; and that is what you need. The right blogger, using the right social media, at the right time; this is where outreach software has made blogging such a successful marketing tool.
The Human Touch
So, if the software is as good as we think, why do we need the human touch? Imagine this scenario: You have discovered the cure for cancer locked in a room, and all you need to do is open the door and push the right button to activate a global recovery; but where is the key? This is a basic analogy, but it still holds true. We are the key; the human touch is the key here. Outreach software is only useful when used in tandem with people, which is something that is understood by Digital marketing companies like Click Intelligence. Being able to find the best blogger is only possible if some relevant search criteria is input, and believe me, no software can do that yet; it needs a human touch. Once the right blogger is found a relationship needs to develop, and this is where the human touch really takes over. People respond to personality, and the cold factual world of computer software is still decades away from having any. An email from a person can be personal and elicit emotions and interest, whereas, a blanket email produced by a computer will only serve to put people off from communicating further. No matter how much you enjoy computers it is unlikely that you want one as a best friend.
For perfect outreach you need a combination of technology and personality, and that is not possible without teaming the advances in outreach software with the right people to use the technology. This is how you should be making the connections with the bloggers who will market your products and services to the world.