If you want to increase the conversion rate on your website, you need to focus on the user experience and ensure the process is as easy as possible for your visitor to take the actions you want. Here are six tips to help you get started:
1: Improve design
The way your website looks is a major factor in how likely people are to convert. If it’s difficult to navigate or the design is outdated, people will be less likely to stick around long enough to complete a conversion. Make sure your website is easy to use and visually appealing.
2: Keep it simple
Making your forms too long is a surefire way of reducing conversions. The more fields you have, the less likely people are to fill them in. Try keeping forms as short and simple as possible so any information you ask for is relevant and necessary. If you want to give visitors the opportunity to provide feedback after they’ve filled out a form, make sure this isn’t part of the conversion process itself.
3: Highlight benefits clearly
Decide what your main objective is from conversion and highlight this as the main benefit of taking an action. If you want people to make a purchase, make sure they know exactly what will happen once they do this – i.e. they’ll receive their item within three days of placing the order – and make it as easy as possible for them to do so. If you’re looking to get people to subscribe to your newsletter, include a clear description of what they’ll receive and when.
4: Make sure your website is mobile-friendly
Everyone knows the majority of internet users now go online via their smartphones. However, did you know that 73% of mobile users expect a site to load in under two seconds? If your website isn’t optimized for mobile, people are more likely to get frustrated and move onto another site. This means it could also have an impact on your bounce rate. If this is the case, it might be worth looking into optimizing your website for mobile or hiring a website optimization company to do this task for you.
5: Use social proof
If you can, try to use social proof on your website. This is a psychological principle that states people are more likely to take action if they see that others have done the same. You can do this by including testimonials from satisfied customers or displaying ratings and reviews from external sources.
6: Use urgency and scarcity
Urgency and scarcity are powerful tools that can be used to encourage people to take action sooner rather than later. If you have a limited number of items available, say so when advertising them. If you’re looking for someone to fill out your contact form, add a deadline by which the information must be received – this works particularly well if you’re offering an exclusive deal or discount that’s only available for a limited time.